Our newer batch of lashes are created by models, influencers and makeup artists. In 2017, we came up with specially formulated lash bands™ to ensure that you get the most comfortable and easiest-to-wear experience, even for beginners who have never worn falsies. Through a number of experiments and designs, we finalized with 12 brand new designs that are tailored to enhance your eye shapes. Everyone is unique. Everyone has different eye shapes. And wearing the right pair of lashes will complement your eyes, just as a type of body shape is to the right complementary types of clothes.